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I’ve decided to rewatch every Amazing Race and rank them all.

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SEASON 23 gets a 6/10

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This season had some good aspects but felt underwhelming overall so is ranked near the bottom. The cast was average besides 3 teams (Leo/Jamal, Tim/Marie, Nicole/Travis who were all pretty dynamic), the route was average (no new countries or anything unique), challenges were okay but few standouts, winners were very forgettable and drama was okay but nothing special. It was an enjoyable season (so gets a 6) but not much stands out as ‘fantastic’.

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General Thoughts

• Immediately I felt the cast wasn’t great, and a cast is the most important element of a good season. Only 3 teams (Leo/Jamal, Tim/Marie Nicole/Travis) had dynamic personalities or storylines while the rest were either bland or 1 dimensional. This cast also felt very gimmicky and mactorish which was a big turnoff when introduced in the 1st leg. It had Chester/Ephraim (former footballers), Nicky/Kim (baseball wives), Jason/Amy (Miss Rhode Island), Tim/Marie (sport agent and “friends” with Kim’s husband which is another big turnoff when casting is taking contestants from a similar pool), Nicole/Travis (married doctors), Rowan/Shane (theatre performers), Ally/Ashley (LA Kings Ice Crew workers) and most of the others just felt loud and unrelatable. And teams like Leo/Jamal and Tim/Marie felt like they were playing up to the camera a lot. Probably the least relatable cast so far. Some likeable and interesting teams amongst them though.

• While there was some interesting drama, it did come off as annoying sometimes. Tim/Marie giving away the 2nd Express Pass was a big storyline at the start but was mentioned WAY TOO MUCH (it was like this in TAR22 too but TAR23 was worse). After 4 episodes we were like “just hurry up and give it to someone!” There were some interesting alliances (Jason/Amy and Nicole/Travis helping eachother, as well as Leo/Jamal and Ally/Ashley “The Ice-ganimals”) and rivalries (Tim/Marie and Leo/Jamal causing conflicts with other teams). It did have some surprise early boots with 3 alpha male teams (Chester/Ephraim, Brandon/Adam, Tim/Danny) all leaving early which felt unique. I don’t understand why they would cast 5 male/male teams after we just had 2 male/male winners in a row…and only cast 2 female/female teams? They lucked out though with an interesting boot order.

• Jason/Amy were very forgettable and underwhelming winners unfortunately. They are up there with Tyler/James as very unremarkable. I found Jason/Amy very boring and they weren’t even super sweet like Anthony/Bates or TK/Rachel so they were just this boring middle ground. Leo/Jamal were the ideal outcome being the fan favorites, or even an underdog story like Nicky/Kim winning. A Tim/Marie win would have been crazy and unique. Nicole/Travis crashing and burning in the 2nd half was more satisfying than them winning. So another outcome that is “that random boring couple/alpha males won…now time to move on”.

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Route

• Not a great route but not terrible. While there were some stunning locations (such as castles in Portugal and Austria, the midnight sun in the Arctic Circle with the Viking longhouse, the deserts near Abu Dhabi, the crater and rural Indonesia looked fantastic, the Shibuya scramble…for the 3rd time), there were also no new countries and no Africa or Oceania. The movie ranch was NOT an epic starting line (TAR22 proved Los Angeles can still have epic starting lines) and Alaska as a finale leg is very overused.

• Most of the challenges were okay! I enjoyed the shoe shining (some chaos), measuring Magellan’s journey within 500 nautical miles, polka dance/dressing as Neptune for tips, singing with the Vienna boys choir, sorting dates/making the fishing net, dressing a camel for a beauty contest haha, transporting awkward ingredients like sugar cane across town in taxis, making the angklung instrument (mostly interesting because of Nicole), boiling eggs (an interesting concept with being patient but may have worked better with more teams than just 4), painting partner in makeup/searching the plants and the Japanese robot puzzle. A few that weren’t that interesting (like always) but overall they tried making each one either interesting or challenging.

• This season basically had the same format as TAR22 which I don’t mind. It brought back the twist where the winner of the Express Pass gives a 2nd one to another team. I liked this twist because it isn’t game changing but encourages inter-team dynamics and strategy (and provided some good moments this season). Besides that, this season also had 2 Double U-Turns, 1 Fast Forward, Speed Bumps and 1 Keep on Racing leg. Just like TAR22.

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Cast Ranking

1.Leo/Jamal - the Afganimals were the obvious fan favorites! They aren’t for everyone - they do ham it up for the cameras A LOT (Yelling LALALALA, dancing, imitating the elephants and being LOUD) but I still liked their enthusiasm and fun commentary like joking that Ally/Ashley were their race wives (“My wife is flying off with another man” when paragliding). They were also sneaky (such as “My wife is pregnant”) and lied just for the fun of it (lying about not U-Turning Brandon/Adam, lying about the challenge taking hours, lying about Tim/Marie being ahead). But I appreciate teams that cause friction and some drama…while also managing to be likeable and providing some laughs. Also somewhat became a “final boss” at the end where every other team wanted them out and worked together to do so.

1. Tim/Marie - were the next big characters! Their banter and roasting each other was hilarious (“I didn’t know they made voices as shrill as yours” - “Well I didn’t know they made people as dumb as you” haha) and Marie was such a ballsy and wacky individual who claims she’s “always right” and demanded a 60-40 split of the winnings haha It’s fascinating having 2 individuals who hate eachother (the Japanese host saying “American love story” but Marie calling them “American horror story” haha) but I sort of picture them being fun friends in a way. Besides their bickering, Marie was also pushy at the start trying to leverage the Express Pass at every chance (“Remember we have an Express Pass”) and not afraid to steal a taxi (and blame Leo/Jamal). She was petty and bitchy but also aware of it “I’m mad because they did something I would have done”. Sometimes their fights came off as playing up for the camera but still witty and entertaining! And a pretty strong team too!

2. Nicole/Travis - had one of the most unique storylines in that they started off as these likeable and dominant “power parents” but the second half they were a disaster - Nicole freaked out at multiple challenges and Travis was impatient and tough on her. Possibly the biggest editing nosedive of a team ever - and I found it fascinating! They weren’t necessarily likeable but I liked Nicole mentioning “Express Pass” EVERY episode, hilariously blackmailing Tim/Marie for it, plus some sassy looks! They got a hypocritical edit where they wanted to be role models for their kids…but were then shown not being that honourable (Nicole trying to cheat off Leo and begging for help is one of my favorite moments) and were carried to the end by their allies Jason/Amy. Also Travis previously mentioned about staying unflustered and wanting their children to see them working together well haha I much prefer a messy team like this than the actual inspirational ones.

3. Nicky/Kim - had everything needed to be a ‘likeable underdog team’ but I found them hard to root for because they were “baseball wives” rather than “regular people”. But I still liked them. They weren’t huge characters but were very sweet, endearing, and actually quite independent and strategic, like plotting with Tim/Marie and then getting in front of the counter. They weren’t pampered divas AT ALL like many expected. They also felt down to earth with some witty comments such as “she's like Cameron Diaz in my best friend's wedding” at the opera challenge and getting excited “Our cab has pink on it” haha. Some cute moments like “We’re not bunnies anymore…we are ninjas” but after struggling at that wave pool “I think we’ll just go back to being bunnies” haha Enjoyed seeing them scrape through each week.

4. Jason/Amy - I’m not a fan of the “generic couple” archetype and Jason/Amy were basically just that, and they weren’t that interesting or memorable. However I ranked them higher because of their role in a few dramas like their fight when Tim/Marie stole their taxi, as well as their alliance with Nicole/Travis. Helping other teams at the final 4 created some interesting discussions, especially when Nicole/Travis were a bigger threat than Ally/Ashley. I remember Jason randomly asking if Indonesians were like Asians or Indians haha But forgettable as characters.

5. Tim/Danny - had the “needs the money” backstory and a very sad elimination with Tim struggling at the choir challenge (arguably unfair because Tim was just a terrible singer so not sure if he could have done much better). Team Oklahoma had some good banter dressing up as the couple (“wanting rock scissors paper” to determine who was the woman, humorously arguing and suggesting things like 1 was smaller or more attractive as a woman) and helped Ally/Ashley with their truck..but nothing special. Not overly memorable but still a likeable team!

6. Brandon/Adam - another fun likeable male team who always seemed to be enjoying the race…and lived in the woods. A few fun confessionals and making their own fishing rods to fish on the boat in Norway. Started out strong (including a 1st place before their elimination) but had 1 bad leg with a bad Detour choice and a U-Turn. In a way I liked these shock eliminations. Similar to Tim/Danny in that they were likeable but not that memorable.

7. Rowan/Shane - had some fun moments like “Phil don’t fall asleep” when they finally arrived at the pit stop, “My name is not Rowan for nothing” when rowing and telling Shane to stop talking on the bikes because they are wasting “air” haha. We don’t see “2 older goofy men” often and I like older, unfit teams who are a bit of a disaster. Team Bingo were wacky and funny like a modern Steve/Dave. They had a disaster of a leg - wrong bus, hilariously taking a local shoe shiner’s cart (one of the best moments of the season) and calling Marie “el diablo” haha One of the more memorable early boots and would have been unique characters if they somehow lasted longer.

8. Ally/Ashley - they were the “dumb blondes” but pretty forgettable and just didn’t have any charisma like Caroline/Jennifer or Liz/Marie. One of them wanted to find love…but was then reminded that she had a boyfriend haha plus calling Abu Dhabi “Abu Dubai” and were edited as just riding Leo/Jamal’s coattails. I actually would have liked them more if they had more dumb moments - they weren’t great racers, but not in a funny way. And Nicky/Kim were definitely the more endearing underdog team. They had a big fight in their elimination episode and would have been more entertaining if they were like this more often.

9. Naina/Hoskote - felt less mactorish and had a storyline of Hoskote wanting an arranged marriage for his daughter and being old fashioned. If they lasted longer, they could have had a Ron/Christina type storyline with Hoskote showing signs of being “real truth flavour” haha, and there was some very mild bickering in leg 1. However they didn’t really stand out in their 1 leg and didn’t have much of an interesting storyline or a memorable elimination.

10. Chester/Ephraim - seemed fun and likeable in their short stay with “We’re heavy, it’s gonna take a mountain of salt to make us float”, “You were easy to spot - you looked like a military jeep under the parachute” and comparing themselves to the Beekman Boys when struggling at the airport. They came in 1st in leg 2 and were a shock elimination in leg 3 with their bad luck with their flight connections and delays. Were eliminated at the airport after falling a day behind! Usually find it hard to root for alpha male teams (especially former athletes) so that’s the main thing that separates them from the teams ranked just above them (2 blondes and a father/daughter team).

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Leg Rankings

1.Leg 9 - Indonesia (F5 - Ally/Ashley eliminated) - a fantastic leg that sets up the final 5 so well with a chaotic location in Bandung, trains, cultural animal tasks (ram fighting, making birds sing, feeding elephants), drama (Leo/Jamal vs Nicole/Travis over the U-Turn), great detour (Ally/Ashley not going to the market first, teams hilariously trying to fit sugarcane into taxis…the poor taxi drivers), Ally/Ashley arguing and pleading for help, and some placement shifts at both the Detour and Road Block. The best part was the storyline of Nicole/Travis being like “we want to be a beacon for God’s light” and continually critiquing Leo/Jamal for playing unethically….and then ending with Nicole’s hilarious meltdown at the anklung Road Block (hypocritically trying to look at Leo’s, getting frustrated with the children “Don’t laugh, you have to help the lady” haha, Travis groaning in disappointment “She doesn’t know an octave is 8”). Tense ending with Nicole begging Amy to help her with Ally/Ashley getting closer!

1. Leg 5 - Poland (F8 - Brandon/Adam eliminated) - navigation dramas, great tasks, U-Turn drama, great location in Gdansk, banter between teams, Express Pass used and lots of action. The Express Pass cliffhanger is resolved haha The polish dance was fun with Tim/Danny bantering about being the woman and struggling “I’m a white body with 2 left feet…and I have 3 left feet” haha and the judge “don’t fight with each other” and Tim ripping his pants. The huge apartment building Road Block was basic but had some fun moments between teams - Some teams working together, Tim and Jason randomly dancing, Travis pressing the elevator on every floor for Kim haha and Tim having to warn Marie that you can get a penalty for “bad manners”. Plus some nice interactions with locals. Some navigational issues and Brandon/Adam get tricked by Jason/Amy’s taxi driver haha Brandon/Adam had a disastrous leg after finishing 1st at the “Keep on Racing” (shock elimination). Great episode but misses #1 because it had bigger moments.

2. Leg 11 - Japan (F4 - Leo/Jamal eliminated) - a very exciting final 4 elimination with some great inter-team drama! A few too many wacky Japanese tasks though rather than cultural tasks - walking vending machines, crazy game shows, jump into a telephone box filled with water, cat temple, capturing a rhino in a suit, and a robot greeter. Detour was too easy for a final 4 (especially answering the phone underwater - awful) and the rhino Speed Bump was embarrassing…but I loved the robot Road Block - placement shifts, Amy and Nicole working together, Amy staying behind to help Nicole who was freaking out again, and Travis ridiculing Nicole afterwards (and Jason frustrated that Amy wasted time helping). It was sad seeing Nicole so sad and disappointed when Travis should have been relieved a team was behind. Great storylines for the final 4 with everyone vs Leo/Jamal (plus losing Tim/Marie while searching the park) and memorable elimination. Unfortunately the weak challenges let it down a bit though.

3. Leg 2 - Chile (F10 - Rowan/Shane eliminated) - Some drama at the start with Tim/Marie trying to dictate lines at the hours of operation with Afganimals calling them “Pinky and No Brain” haha with teams annoyed by them for the whole leg, Ally/Ashley call her miserable (love this trashy drama). Reading the newspaper on saltwater was one of those “silly” challenges but had Nicky/Kim having a minor meltdown and Nicole “What a lovely way to start my birthday, a salt bath with my husband”. Some Detour switching and Nicole crashing her bike. Some interesting bus scrambles with Rowan/Shane getting confused and picking a later bus. The shoe shining Road Block was fun and tense at the end - Rowan taking a random person’s shoe shining equipment haha (and calling Marie the devil haha), Kim forgetting equipment with Marie not giving her the Express Pass (earlier had an alliance because Tim knows Kim’s husband), Leo/Jamal missing out on 1st because they didn’t pay their driver, and just felt so much more exciting than leg 1.

4. Leg 10 - Indonesia (F4 - Non elimination) - a fun leg despite being an obvious non-elimination. Challenges weren’t great but the teams made them better than they should have been. Eating the cobras was a lame eating challenge…but Marie being a picky eater had fun moments. Boiling the eggs in the volcanic crater was also a dull challenge…but had teams having to redo it plus Marie freaking out again because she’s never boiled an egg and wasn’t even putting the eggs into the water haha (but surprisingly got it on her 1st try). Painting their partner/searching the fields also had fun moments especially painting the men with Nicole “My husband looks like the sexiest drag queen ever” (and Phil calling him an angry showgirl) and Marie “You’re so metro, you’ll be fine”. Leo/Jamal also lie again and then have to confess (about Tim/Marie being ahead). Felt like a tense ending with Leo/Jamal struggling to find the shears, switching, immediately leaving at “shave your beards” haha but still felt close. More drama in the ones above it though.

5. Leg 6 - Austria (F7 - Tim/Danny eliminated) - just an “okay” leg but the taxi drama raises it up higher plus the singing challenge at the end. Assembling the chandelier looked interesting but all teams chose matching the masks which wasn’t that difficult or interesting (which Marie said “We did it in like 3 minutes”). Some drama with Jason/Amy trying the bungy jump Fast Forward but choosing to leave due to weather (tense deciding whether to wait or leave with the wind). But the German opera song was a nice tough task with lots of teams together (Tim really struggling and the judge being like “That was terrible” haha). It felt a little bit long and drawn out though. Also a random scene where clowns appear “When you said clowns, I got scared because I thought you meant the Afganimals were here” haha Leo/Jamal also lie about the U-Turn. Tim/Marie stealing Jason/Amy’s taxi and arguing on the mat was the highlight. Would rank higher if the leg was more interesting overall.

6. Leg 7 - United Arab Emirates (F6 - Non elimination) - another “okay” leg. Some airport banter with Marie complaining about Nicky/Kim chatting on and on with their airport staff, and also Tim getting over the Jason/Amy drama because we’re dudes and then calls Marie a “dude” haha Then visited mosques in Abu Dhabi with a nice scene of Nicky/Kim reflecting on Arab culture and not to judge a group of people by one’s actions. Ally/Ashley also hope Leo/Jamal help them there because “it’s a man’s world” and also “Abu Dubai”. Sorting dates/assembling fishing net were both challenging detours, Tim/Marie hilariously bicker (Nicky/Kim being like “As an American, it’s embarrassing”) and Nicky/Kim keeping one of the locations a secret from the other teams and Nicole/Travis struggle putting together the net (the start of their downfall). The repel and racecar Road Block weren’t that interesting at the end (Kim was scared of heights…and cars). Also the ferries before the Road Block made it obvious that Nicky/Kim weren’t catching up.

7. Leg 3 - Portugal (F9 - Chester/Ephraim eliminated) - a modern season with a classic flight scramble! This took up half the episode…and I don’t mind because I love flights and travel - they’re the heart and soul of the race more than challenges. Aggressively trying to get on standby, a team books the wrong date, a clash between Nicky/Kim and Tim/Marie, a few teams work together (and Tim/Danny don’t trust the Afganimals’ alliance), Marie tries to get information from Tim/Danny, and Chester/Ephraim’s bad luck becoming “Beekman Boys part 2” haha Such classic feels! The Lisbon section was pretty dull though with Chester/Ephraim as obvious boots and dull tasks (Detour may have been better with teams together), but I also like when teams are far apart from flights and can keep their leads. Ashley is inspired by her Portuguese grandfather with Leo “My race wife is Portuguese” haha Leo/Jamal lying about the tiles challenge taking a long time and Tim/Marie not using the Express Pass were the only notable things though. Average overall!

8. Leg 12 - USA (F3 - Finale) - a dull finale but not necessarily terrible. Alaska has been done many times before and no challenges stood out as memorable plus boring winners. And there wasn’t any drama between these teams like there usually is, and Marie had no crazy moments. Nicole being a hot mess was the only highlight - failed the supply drop Road Block, dropped her pick on the ice climb haha, Travis told her to stop rowing because she was that bad, and then at the final puzzle Travis just groaned at how useless she was “I’m basically doing the whole thing myself” haha A fitting ending for them! Unfortunately Jason/Amy left the Road Block first and just never lost their lead. That’s also why TAR16, TAR17, TAR19 and TAR22 were also underwhelming finales - the team that leaves the first challenge first never loses their lead. It looked like all teams were together at the final puzzle (remembering the currencies wasn’t a bad idea) but it just didn’t feel tense enough. The last 3 are also boring, but at least this had the excitement of the finish line.

9. Leg 4 - Norway (F8 - TBC) - had the gimmick of “daytime at 1:00am” but nothing much happened besides Nicole aggressively asking for the Express Pass in return for helping Tim/Marie (who missed their clue). Nicole “I want that Express Pass, I want that Express Pass” with a hilariously sassy look to the camera…and To Be Continued haha. One of the best moments of the season…however the rest of the leg was dull. Both Detours were just “doing boring things with fish” plus hanging up the fish heads was so much quicker that it seemed unfair. The Detour really only had Nicky/Kim “The Cod Queens” struggling to carry the fish and freak out that they’ve lost their clue (but it’s in her mouth haha). Tim/Marie also place the fish on the wrong pole and try leveraging the Express Pass with Brandon/Adam ignoring and mocking her (they may actually need this the next day haha). Jumping into the cold ocean and moving the boulder with your car “Ford product placement” were also boring besides Ally/Ashley almost driving their car over a cliff haha

10. Leg 8 - United Arab Emirates (F6 - Nicky/Kim eliminated) - didn’t have much happen despite another U-Turn. It had desert scenery but teams were mostly in the same order with no equalisers and Nicky/Kim never caught up. In fact Nicky/Kim’s buggy got stuck in the sand and then got U-Turned and a Speed Bump…so just fell further behind. Preparing the wedding dish/grooming a camel weren’t great. Preparing a camel for a beauty contest was a funny concept I guess, with the camels kicking and teams laughing about their hot camels. The rafting Road Block was boring and easy…even Nicole did it with no problems haha The wave pool Speed Bump was a bit silly but worked well with Nicky/Kim being scared. Some of the U-Turn drama was okay but nothing special - Nicole/Travis strategically using the Express Pass to get to the board first, Tim/Marie U-Turned Nicky/Kim because of a petty rivalry, and Leo/Jamal lying about how easy the cooking challenge was (they switched). But dull overall!

11. Leg 1 - Chile (F11 - Naina/Hoskote eliminated) - a very boring premiere and very similar to TAR20’s very boring premiere (ep2 is also similar to TAR20’s ep2). A dull heights challenge where the person NOT doing the Road Block is completing the paraglide (same twist as TAR20’s skydive except paragliding is less scary). Following the paragliders (the actual task) wasn’t that hard with the only interesting thing being Marie taking Jamal’s taxi and him saying “Bitch”. The paragliding only had Kim being slightly scared, and doing it for her children…named Spidey and Baboo haha. Then a 2nd dull challenge just like TAR20 (rowing a boat and collecting fish) where the only difficulty was 2 team members accidental doing both Road Blocks. Ally/Ashley tipped off Leo/Jamal about their Road Block mistake. And just like TAR20, not many teams stood out, no drama and it was a dull looking South American city. The only highlights were Nicole/Travis taking a taxi instead of walking and Tim/Danny having a language barrier in the US haha

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Summary

So the best way of describing this season is - not terrible but not much stands out as “fantastic”. This season needed some more dynamic characters (and less gimmicky/mactorish/camera aware), a more likeable final 3, more interesting winners, and some more memorable moments. Around half the episodes I’d regard as average or dull. It did have some interesting parts due to some drama (mostly due to the polarising characters of Tim/Marie, Nicole/Travis and Leo/Jamal) and some top episodes. I found it similar to TAR4 and TAR15 in that they had a dull feel overall but some fun characters here and there. Enjoyable enough so still scrapes through with a 6/10 which is still “good”.

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So after each season I will place it on a ranking:

1.TAR5 - 10/10

1. TAR3 - 10/10

2. TAR12 - 9/10

3. TAR17 - 9/10

4. TAR18 - 9/10

5. TAR2 - 8/10

6. TAR7 - 8/10

7. TAR20 - 8/10

8. TAR11 - 8/10

9. TAR13 - 8/10

10. TAR6 - 8/10

11. TAR10 - 7/10

12. TAR22 - 7/10

13. TAR14 - 7/10

14. TAR1 - 7/10

15. TAR9 - 7/10

16. TAR21 - 6/10

17. TAR15 - 6/10

18. TAR23 - 6/10

19. TAR4 - 6/10

20. TAR8 - 6/10

21. TAR19 - 5/10

22. TAR16 - 5/10

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The global deodorant market size was valued at USD 24.36 billion in 2022 and is poised to expand from USD 25.16 billion in 2023 to USD 37.44 billion by 2030, exhibiting a CAGR of 5.57% over the estimated period. The surge is driven by increasing product demand from individuals involved in health activities such as bicycle riding, yoga, jogging, and others.

Fortune Business Insights™ cites this information in its research report, titled “Deodorant Market, 2023-2030”.

List of Key Players Profiled in the Deodorant Market Report:

• Unilever PLC (U.K.)
• Procter & Gamble (U.S.)
• Beiersdorf AG (Germany)
• Henkel AG & Co KGaA (Germany)
• L'Oreal S.A. (France)
• Sky Organics (U.S.)
• Speick Natural Cosmetics (Germany)
• Truly's Natural Products (U.S.)
• Erbaviva (U.S.)
• Spirit Nest (U.S.)
• EO Products (U.S.)
• Elsa's Skincare (U.S.)

~Report Coverage:~

The report gives a comprehensive analysis of the key trends impelling industry expansion across various regions. It further delves into the vital aspects augmenting the global market share over the projected period. These insights have been furnished after extensive research from credible sources.

~Drivers and Restraints:~

Market Value to Rise Driven by Growing Consciousness Associated with Personal Grooming

The deodorant market growth is being impelled by the soaring consciousness with regards to personal grooming. Additional factor favoring industry expansion is an increase in the promotional campaigns of fragrance and cosmetic products through social media, print media, radio, and television.

However, the industry expansion may be hampered by the possibility of skin allergies.

~Segments:~

Spray Segment Held a Leading Position Impelled by Surging Demand from Consumers

Based on product type, the market is fragmented into stick, roll-on, spray, and others. Of these, the spray segment dominated the market and is anticipated to register substantial expansion over the forecast period. The rise is on account of the surging demand from consumers for an array of products.

Plastic Segment to Depict Substantial Growth Propelled by Lower Cost

On the basis of packaging material, the market for deodorants is trifurcated into plastic, metal, and others. The plastic segment is slated to record considerable growth throughout the projected period. The surge is driven by the durability and lower cost of plastic containers.

Men Segment to Register Appreciable Surge Owing to Rising Sports Participation

By end-user, the market is bifurcated into men and women. The men segment is anticipated to register appreciable expansion over the study period. The growth is impelled by the increasing participation of men in sports activities such as cricket, football, basketball, and others.

Based on geography, the market for deodorants has been studied across Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

Market Geography:

Market trends vary greatly throughout regions due to factors including cultural influences, legal frameworks, and population developments. Businesses looking to go global must understand these regional differences and adjust their strategy to take advantage of local opportunities.

~Regional Insights:~

Europe to Lead Propelled by Presence of Cosmetic Giants

Europe is set to dominate the deodorant market share, exhibiting an appreciable CAGR over the forecast period. The rise is propelled by the presence of a large number of cosmetic giants in the region. Some of these include Unilever, Avon, Beiersdorf, L’Oreal, and others.

The North America market is anticipated to register significant CAGR throughout the study period. The growth is driven by the increasing awareness associated with the maintenance of personal hygiene and health.

~Competitive Landscape:~

Major Companies Ink Partnership Deals to Strengthen Industry Foothold

Leading industry participants are centered on adopting an array of strategic steps for strengthening the positions of their businesses. These comprise acquisitions, merger agreements, and the rollout of new solutions. Some of the other initiatives include an escalation in R&D activities.

~Key Industry Development:~

• June 2022 – Good Avenue collaborated with Nuud and its innovative odor control solutions. The rollout helped in enhancing the depth of personal care products.

Browse Detailed Summary of Research Report:

https://www.fortunebusinessinsights.com/deodorant-market-102687

Time to review some facts as Harold & M book another private jet to another continent. Hopefully some publications will engage in some research on this.

So how many African nations have attended the Invictus Games (IGs) prior to 2023? ZERO.

In 2022 Meghan Markle unexpectedly announced to the world that she was 43% Nigerian. Ibble Dibble does an excellent job debunking this btw here https://youtube.com/watch?v=0CYNcie-PAs&si=AJ5IF8qLod4KGyda

Setting aside that Meghan’s claim was false, Meghan still announced this on her Archetype podcast episode on “Angry Black Women” featuring Ziwe Fumudoh who is the daughter of two Nigerian immigrants. The highly profane comedienne also attended Northwestern, although it’s unlikely she was in Meghan’s white sorority. Ziwe was, predictably giddy, and the two instantly bonded. Not sure where her jelly post is.

Nigeria “mysteriously” applied to join the Invictus Games also in 2022, but wasn’t eligible to participate until last year’s IGs in Dusseldorf. They brought ten participants. The question is, which is the chicken vs egg? Based on her family’s ancestry records we know she can’t be 43% Nigerian, so did Harry tell M about Nigeria wanting to join the IGs and M thought “great!” I can be Nigerian, realizing no other African countries participate? Or did M make up the Nigerian DNA story and Nigeria latched on to gain more legitimacy and access some stale royal stardust? Or are we supposed to believe her fake story about being Nigerian in 2022 was purely coincidental to Nigeria applying to the IGs in 2022, when zero other African countries have shown any interest?

In January 2024 Harry & Meghan flew to Whistler, BC to attend some IG ski vacation boondoggle that cost IG tens of thousands of dollars for just H&M’s private jets and very luxurious accommodations, to say nothing of the staggering funds spent on this mini vacation holiday for the entire IG staff, Archewell staff & a very small group of competitors, which included a high society dinner with Michael Bublé serenading a large banquet hall of VIPs, including the Nigerian Chief of Staff who invited H&M to swan about Nigeria. Apparently the vets weren’t invited to that dinner, but they enjoyed all the other perks. That Chief of Staff brought some Nigerian participants with him, none of whom seemingly had any experience competing in winter sports, so it seems shockingly wasteful to squander so much money for a “pre-IG trip just so the Chief of Staff can say he met Michael Bublé.

Harry describes this May 2024 Nigerian trip thusly:

”His visit to Nigeria will include cultural activities and will “consolidate Nigeria’s stronghold at the games and the possibility of hosting the event in later years,” Gusau said.

Nigeria has NO stronghold at the games. They only fielded ten participants and have only attended ONE IG. One. That is not a stronghold. So what is the real purpose of this trip? To bribe Harry for a future hosting gig for the IGs? Bribery involving government officials is the most common form of corruption in Nigeria, according to Nigeria. And we all know how big their scam and bots industry is. That means bribery, although technically illegal in Nigeria, is also very commonplace. Wasting money seems like no big deal for them either.

However, the thought of Nigeria hosting the IGs is laughable. Nigeria has travel warnings throughout Nigeria due to widespread terrorism, kidnappings, armed gangs and general crime. The participating countries are advising against travel to Nigeria https://travel.state.gov/content/travel/en/traveladvisories/traveladvisories/nigeria-travel-advisory.html

Aside from putting other nations in extreme danger, it would cost Nigeria over $40M to host this week long party. Nigeria’s entire military budget of $3.1B is .003 of our (US’s) military budget. Basically a rounding error. Yet spending over $40M on a week long party for 500 vets from 22 non-US countries is still hefty enough that it merits a lot of lobbying here, since basic vet needs are not fully met. Yet Nigeria wants to cough this much money up so that 98% of the non-Nigerian prticipants can party in Nigeria? Why? Are all there other veteran needs being fully met? What else is in it for them? This can’t be what this trip is really all about

For Harry & Meghan this is all a win-win. They get to have another faux royal International trip where they cosplay still being royals with royal authority & privileges, which they no longer possess. They will be treated as VIPs, staying at the finest Nigerian hotels and riding in armed motorcades, which is apparently the thing Harry misses most about his former life as an actual senior royal. Meghan gets to rub more heavy bronzer on her race card while working to cement her presence as. co-host for all the future Invictus Games with Harry, who is only a patron, btw, and has zero official corporate authority for the IGs. She will be their Lolo waving her Nigerian flag. Harry seeks to throw his weight around proving that he can bring in nations that will pony up the giant hosting fees

There are rumors that the IG Foundation is considering replacing Harry as their patron. Harry believed his big Netflix Heart of Invictus series would stave that off, but that series didn‘t do that well. Perhaps he believes he can bring in all of Africa. I doubt that will work out well. I think this stunt smells like overwhelming desperation.

The Invictus Games Foundation needs to stop this out of control train wreck. Harry & Meghan going rogue on these projects only brings on more intense scrutiny. Will this charity survive if the amount of money spent on H&M is ever made public? If the US hosts the 2026 IGs I can assure you FOIAs will go out to the DOD. If Birmingham gets it I assume the UK will also FOIA the snot out of the records. The truly big waste isn’t in the IGF’s paltry budget it’s in the $30M to $40M plus sponsorships that goes completely unreported on. MSM, please do your duty!

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• Saudi Arabia’s contribution to technological advancement is driving the regional and global economy.
• Over a thousand dignitaries from 92 nations have convened in Riyadh for the biennial gathering.
• According to the consulting firm, AI will be the single biggest force behind transformation in all industries.

According to business leaders attending the World Economic Forum special meeting in Riyadh, Saudi Arabia’s contribution to technological advancement is driving the regional and global economy.

According to Stefano Aversa, chair of Europe, the Middle East, and North Africa at consulting firm AlixPartners and global vice chair, the Kingdom has led the way in artificial intelligence.

Technology‘s role as a change agent is anticipated to be a major topic of discussion at the WEF Special Meeting on Global Collaboration, Growth, and Energy for Development. Over a thousand dignitaries from 92 nations have convened in Riyadh for the biennial gathering.

According to Aversa, the economy of the region is significantly influenced by Saudi Arabia, and it is crucial to maintain ties with giga-projects that will spur growth in industries like the energy transition. He also emphasized the significance of the Kingdom’s transition from a formative to a more developed state of selective investment.

The CEO of AlixPartners, Simon Freakley, brought attention to the problem of disruption in international sectors. He defined disruption as the uprooting of markets, companies, and value networks as a result of changes in the economy, society, environment, politics, regulations, or technology.

According to Freakley, 61% of CEOs are concerned about their ability to adapt to shifting business cycles. According to the consulting firm, AI will be the single biggest force behind transformation in all industries. It will be used to improve go-to-market strategies and serve as a deterrent to competitors.

Learn More: https://worldmagzine.com/business/saudi-is-leading-the-way-in-ai-business-leader-stated-at-the-wef/